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The Outdoor Channel
For Immediate Release
The Outdoor Channel Adds "Motorcycle Digest" to
Program Line-Up Pledges Support in Fight Over Road
Closures
TEMECULA, CA: Management of The Outdoor Channel,
Inc. announced the acquisition of the exclusive
national broadcast rights
to Motorcycle Digest beginning in January, 2000.
"We are very pleased to add Motorcycle Digest to
our growing list of off-road and motorized theme
programs," said Wade Sherman, Vice President of
The Outdoor Channel. "We now have another outstanding
compliment to Rick Russell's Back Country 4X4 Adventures,
which
has become a smash hit since it's debut in October
and ATV Television, which also begins in January."
Motorcycle Digest television show is designed to
promote and expand interest in all areas of motorcycling.
The 30-minute program will cover several areas of
interest for the novice and experienced rider by
dividing up the show into 6-8 segments. Walter Fulton,
III will be your host for this fast paced ? hour.
Motorcycle Digest will take you across the country
to show you how a motorcyclist enjoys the great
outdoors. The show will feature regular segments
on touring, cruising as well as taking you on exciting
rides in the dirt. You'll also gain information
provided from the reviews and demonstrations of
new dirt and off road bikes as well as new products
such as helmets and riding gear. There will also
be a segment on Women in Cycling hosted by Nancy
Foote. She will share her years of experience riding,
her unique perspective as a woman rider, tips on
gear, and maintenance issues. Rounding out the show
will be rider-safety tips by Bob Richenberg. "Riding
safely doesn't mean sitting up straight and going
slow, it means working hard at being damn good at
what you're doing", says Bob. He brings his wit,
wisdom and years of motorcycle safety training experience
to the show. Motorcycle Digest will air Monday at
1:00 PM, Wednesday at 9:30 AM and Saturday at 5:00
PM. All times EST.
The Outdoor Channel has also pledged support to
the Blue Ribbon Coalition and off-road enthusiasts
in the current battle over road closures. The network
will
produce and air Public Service Announcements (PSA's)
alerting viewers to this enormous threat to their
activities. The PSA's will also encourage viewers
to contact BRC for information on how they can help
stop the threat. "The government agencies are caving
in to the extreme environmentalists and closing
access roads everywhere," said Clark Collins, Executive
Director of Blue Ribbon Coalition. "We, as well
as off-road enthusiasts everywhere, appreciate the
support The Outdoor Channel is giving our industry
in this battle."
The Outdoor Channel is the first and only 24-hour
national television network devoted entirely to
the traditional outdoor activities of hunting, fishing,
the shooting sports, off-roading, snowmobiling and
more. The Outdoor Channel is available to all cable
systems nationwide and can also be received unscrambled
via C-band satellite, Galaxy 9, Tr. 1. Individuals
who don't receive the network are encouraged to
call their local cable company and request it. The
Outdoor Channel is also available nationwide on
DISH Network,
the fastest growing of the digital satellite services.
Sherman added, "When someone tells their cable operator
that they'll switch to DISH Network unless they
add The Outdoor Channel, it has an impact. If they
still won't add it, they'll be able to get their
network on DISH." Anyone can get free information
and system demonstration from any local DISH Network
dealer. Local dealers can be located in the yellow
pages under "Satellite Equipment", on their corporate
website,
Dish Network or by calling (800) 333-DISH.
For more information about The Outdoor Channel
Contact: Jake Hartwick, Executive Vice President
43445 Business Park Drive, Ste. 103
Temecula, CA 92590
E-mail:
jake@outdoorchannel.com
Phone: (800) 770-5750
Website:
Outdoor Channel
For more information about Motorcycle Digest,
visit their website:
Motorcycle Digest
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