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By: Robert Janis
Employees of Custom
Axis Racing Shocks Live, Breathe Off-Road
I don’t know about you, but if I were a racer
of ATVs, I would select products made by
manufacturers who have more interest in the
field than just a 9 to 5 job. I would want
people who are also racers and who have been
making quality products for a while.
Well, that’s the case with the staff of Custom
Axis Racing Shocks. First, you know that quality
is priority one when you learn that Custom Axis
is associated with Penske Racing Shocks. Second,
you have to feel secure when you hear that the
staff of Axis ride motocross motorcycles every
week. Moreover, many who work for Axis are part
of the Penske staff, and many of them compete in
American Motorcycle Association events. Also,
the company’s short track technicians drive
Sprint cars. In fact, one engineer raced Super
Motard. “Everyone here is passionate about
racing in one form or another,” explained James
Arentz, technical director for both Custom Axis
Racing Shocks and Penske Racing Shocks.
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As its name says, Custom Axis makes custom
racing shocks. Also, the shocks the company
makes for ATV racing are tough and can certainly
take the stress. They can do this because the
shocks are made of the finest materials.
Moreover, the company uses the latest CAD/CAM
technology. If you took the time to inspect a
Custom Axis shock, you will discover that there
is no cast or welded parts. Damper bodies are
machined from special smooth burnished ID steel
tubing. Then, they are treated with a special
surface enhancement that assures the best wear
and assures that the shock stays corrosion free.
The quality is evident throughout the product.
For example, the shock eyelet pivots feature
aircraft quality, Teflon-lined spherical
bearings and stainless steel mounting spacers.
All external and internal components are made of
machined quality aluminum which is anodized to
assure durability. The shocks also feature
5/8-inch diameter shafts that handle a
ridiculous amount of damping load without
fatigue.
Finally, the shocks are filled with Custom Axis’
own race-proven suspension fluid.
Of course, Custom Axis has its own in-house
research and development department that is
staffed with experienced and skilled racing
technicians. The company also sponsors racers
many of whom participate in GNC and GNCC racing
events throughout the year. The company also has
a support team complete with vehicle that
assists Custom Axis racers at GNC and GNCC
events. Also, these racers are used by the R&D
department to test and help develop new
components. It is safe to say that each and
every component goes through extreme testing and
competition applications.
Custom Axis is constantly determining if its
products need to be enhanced or if a new product
needs to be introduced through extensive
laboratory and track testing. The company also
gets input from staff that ride as well as from
its sponsored racers. “We are well equipped to
rapidly respond to new development and
production of test parts,” said Arentz.
The company sells its products factory direct
and through its own dealer network. And,
according to Arentz, Custom Axis also uses
internet commercial sites. It offers a full
range of ATV, MX and UTV products. According to
Arentz, the most popular products are the
Axis-Air shock and the Plush Ride System for
rear coil-over shocks. It is currently
developing new products for UTVs including the
Polaris Razor.
If you are a racer who is interested in seeking
Custom Axis sponsorship, submit a proposal to:
Custom Axis Racing Shocks
Attn: Sponsorship
150 Franklin Street, P.O. Box 1056
Reading, Pennsylvania 19603
Custom Axis is also developing a brand new
website to debut shortly that includes a
plethora of product technical information.
Visit:
www.customaxisshocks.com for more
information.
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