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Dealer Expo

Dealer Expo 2013 Attendance Figured Released
Dealer Expo 2013 Attracts Exhibitors and Attendees from 47 States plus the
District of Columbia and 48 Countries 2013 Attendance Figures Released

SANTA MONICA, Calif. – March 27, 2013 – The Dealernews International Powersports Dealer Expo wrapped up its 48th annual event Feb. 15-17 in Indianapolis, Ind.  Final figures have total attendance at 10,904, down approximately 27% from last year which accurately reflects the 36% decrease in US dealers across the country. Dealer Expo, though smaller in numbers this year – was a successful showcase for Powersports enthusiasm and connection amongst peers and colleagues in 2013.

According to show management at parent company Advanstar Communications, Inc., Dealer Expo 2013 attracted 10,904 exhibitor, buyer and allied industry trade professionals. Verified attendees totaled 5,452, with approximately 3,700 verified as traditional franchised and independent retailer buyers, a decrease of about 27% from the 2011 Dealer Expo and approximately 30% from the 2012 Expo. The United States franchised and independent retailer base in the powersports industry has declined 36% since 2009.

“In light of the economy and its effects over the year, we approached this show with conservative expectations,” said senior vice president Tracy Harris. “In this economic downturn, we’ve observed many trade shows are down in attendance.”

The Motorcycle Industry Council estimates that sales of motorcycles, scooters and ATVs in the U.S. market decreased by 54 percent in 2012 compared to the market’s peak five years ago. “It seems logical to assume that if you have 54% fewer unit sales and 36%  fewer dealers, you’re also going to have fewer vendors as well,” noted industry veteran and Dealernews contributing editor Mike Vaughan, whose commentary on the 2013 Dealer Expo appears in the April issue of Dealernews.

“We were pleased to see a large number of exhibitors and attendees at this year’s Dealer Expo had a renewed spirit and momentum,” said Harris. “We spent a great deal of time listening to our clients. We want to know how we can make next year’s show a better reflection of them…and an integral part of their buying cycle. Simply put: Dealer Expo is their show.”

The Center for Exhibition Industry Research has recently stated that, even though attendance and exhibit space may decrease during economic downturns, key buyers continue to attend trade events and the percentage of trade show attendees that plan to make purchases at these events remains high.

Plans are underway for the 49th Annual Dealer Expo. “Expect announcements in the next several weeks,” Harris said.

About Dealer Expo
The 2013 Dealernews International Powersports Dealer Expo is the largest powersports business event in the world, bringing together dealers, distributors, aftermarket parts and accessory companies and original equipment manufacturers in one place at one time each year for a “buying, learning and networking” experience. The event provides a valuable and efficient show experience for its customers, including nine segmented marketplaces on the show floor, in one trade show hall, and learning, networking and entertainment opportunities centered on distinct product and lifestyle categories.

About Dealernews
Dealernews Is The Voice of Powersports Retailers, helping them combine their passion for the sport with their pursuit of profit. Dealernews is an integrated information service, encompassing the flagship 49-year-old monthly magazine, the industry’s largest B2B media website (, and the industry’s largest family of business-to-business e-newsletters, the DealerNEWS ALERTS. Dealernews is a member of the Advanstar Powersports Group, which includes the Progressive International Motorcycle Shows and the Dealernews International Powersports Dealer Expo.

About Advanstar Communications
Advanstar Communications Inc. ( is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports Industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers with Theirs.”

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