|
NEW NATRAPEL® 8 PROVIDES OUTDOOR ENTHUSIASTS
WITH SAFE, DEET-FREE BUG BITE PROTECTION
Finally, an effective formula that provides
consumers with all of the protection of DEET –
without the DEET!
Natrapel 8 hour 3.5 oz bottle
Natrapel 8 hour Wipes |
LITTLETON, N.H. (SPRING
2008) – It has become that dreaded rite
of
summer: as soon as the bugs come out, so does
the DEET. And while
many consumers loathe the heavy chemical smell
and greasy feel of
DEET-based repellents, they’ve continued to use
them. Why? The reality
is that the non-DEET repellents available have
simply not worked as well
– until now.
In response to consumer demand for a
DEET-free repellent that’s
as effective as DEET, Tender Corp. has developed
the NEW Natrapel®
8 hour. Containing 20% of the active ingredient
Picaridin, Natrapel® 8
hour offers families up to eight hours of
protection from mosquitoes, black
flies, ticks and other biting insects.
“Our research has shown overwhelmingly that a
majority of
consumers harbor serious concerns about the
health effects of DEET
repellents but have continued to use them,
because there’s been no
suitable alternative1,” says Tender’s President
Jennifer Cusick.
“With the introduction of the new Natrapel®
formula, Tender is
fulfilling a long-standing consumer need for a
repellent that works as well
as DEET but has none of its perceived health
concerns,” she added.
In head-to-head studies2, the new Natrapel® 8
hour equaled the level of
protection or bettered that of medium-DEET
products with the same
concentration level for a majority of the most
common biting insects, including
disease carrying mosquitoes (which are
responsible for the spread of West Nile
Virus) and ticks (which are responsible for the
spread of Lyme Disease).
Unlike DEET-based products, The New Natrapel® 8
hour is non-oily, nongreasy
and offers a mild scent rather than the heavy
repellent smell that
consumers have had to put up with if they wanted
to stay protected.
Safe for the whole family, Natrapel® 8 hour
is equally well suited for the
backyard and the backcountry. Hunters, anglers
and hikers can breathe a sigh of
relief knowing that Natrapel®’s as effective as
DEET formula won’t ruin fishing
line or sunglasses, should they inadvertently
happen to spray some on these or
any other plastics.
Natrapel® 8 hour will be available in Spring
’08 in both a 3.5 oz. pump
(MSRP$5.99) and as convenient 12-piece wipes
(MSRP$5.99), which will be
easy to stow in a pocket or purse. Partial
proceeds from the sale of Natrapel®
will go to Tender Corporation’s Environmental
Scholarship Fund. For more
information on the new Natrapel® 8 hour.
Natrapel® 8 hour Fact
Sheet
- Natrapel® 8 hour contains 20% of
the active ingredient Picaridin.
Also known as KBR3023, it has been in
worldwide use since 1998 and
is one of the best selling active
ingredients in repellents sold in Europe
and Australia.
- In 2000, the World Health
Organization proclaimed that, due to its
safety
and effectiveness, Picaridin was their
recommended product for repelling
Malaria-carrying mosquitoes. They noted that
under some circumstances
it was even more effective than DEET.
- In 2005, the CDC recognized Picaridin as one of only three active
ingredients (the others are DEET and Oil of
Lemon Eucalyptus) that
effectively repel mosquitoes. The CDC went
on to conclude “evidence
indicates that [Picaridin] works very well
[at repelling insects], comparable
to DEET products of similar concentration.”
- Mild smelling and non-greasy, Picaridin is gentle on sensitive skin.
- According to 1200 Habit & Attitude
Studies Tender Corp. conducted in
2007, 89% of participants noted concerns
about using DEET. Key
concerns included: 1) fear that ingredients
are absorbed into bloodstream
– 52.4% 2) DEET causes brain damage – 16.3%
3) Using it causes
Cancer – 35.6% 4) It’s harsh on skin – 22.5%
5) Smell – 23.4% 6) Feel
on skin – 14.3% 7) Don’t know - 0.1%
- Natrapel 8 hour’s Picaridin-based
formula won’t ruin fishing line, camera
lenses or other important plastics like DEET
can.
Source: Tender Corp.
About Tender
Corporation
Tender Corporation is a privately owned and
operated business located in the heart of
the White Mountains in Littleton, NH. There are
offices and distribution centers in Barrie,
Ontario, Rotterdam, Holland and Newbury, England
with distribution in over 40
countries. Founded in 1975, the firm
manufactures the world-famous insect bite
treatment, AfterBite®, and a full line of
well-known insect repellents, first-aid
treatments
and sunburn and windburn products and has
recently added first aid kits through
Adventure Medical Kits. Many Tender Corporation
products are packaged in innovative
ways that make them extremely convenient to use
as well as environmentally friendly.
Complete product information is available on the
company's web site:
www.tendercorp.com.
|
