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Yamaha Reaches $1 Million Milestone Supporting
Ducks Unlimited
Yamaha
Leadership in Outdoors Promotes Conservation and
Access for Hunting and Recreation
CYPRESS, Calif. – January 16, 2009 – Yamaha
Motor Corp., U.S.A., has reached a significant
milestone supporting hunting and wetland
conservation through a long-standing
relationship with Ducks Unlimited (DU). As
an official licensee of DU since 2004, Yamaha
Outdoors has contributed more than $1 million in
support of DU’s wetland conservation efforts.
“Yamaha is more involved in the outdoors
industry than any other ATV manufacturer, and
that’s because of our commitment to the people
who use our products,” said Steve Nessl,
Yamaha’s ATV/Side by Side (SxS) group marketing
manager. “We’re proud of our long-standing
relationships with important organizations like
DU and the National Shooting Sports Foundation
(NSSF). This $1 million mark with DU is
symbolic of Yamaha’s commitment to outdoorsmen,
habitat preservation, and to keeping lands safe
and open for hunting and recreation.”
Yamaha has supported DU on a number of levels
over the past five years including cash and
product contributions. Additionally,
Yamaha offers special edition DU models which
include the top-selling Grizzly 700 FI ATV and
Rhino 700 FI SxS vehicle. For every
DU-Edition Yamaha vehicle sold, a portion of the
sale is contributed to DU for conservation
efforts.
“Our partnership with Yamaha is truly a model
program and one of the most integrated
partnerships that DU has,” said Jim Alexander,
DU director of licensing. “Yamaha’s
support of DU stretches from local grassroots
events to the retailing of DU Special Edition
Grizzlies and Rhinos. We are proud to
recognize Yamaha for over $1 million in
contributions to DU’s ongoing conservation
efforts across North America. Corporate
support is vital to the success of our
conservation mission, and Yamaha is leading the
way.”
In addition to DU, Yamaha supports the NSSF,
Safari Club International, the National Rifle
Association, Buckmasters, the National Wild
Turkey Federation, and National Hunting and
Fishing Day, and continues to be a leader in the
off-road community by promoting conservation,
safe and responsible OHV riding access, and
introducing new generations to the outdoors.
About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A.
(YMUS), a leader in the motorsports market,
makes the toughest, most capable and versatile
ATV and Side-by-Side vehicles. The company’s
ever-expanding product offerings also include
motorcycles, outboard motors, personal
watercraft, snowmobiles, boats, outdoor power
equipment, race kart engines, accessories,
apparel and much more. YMUS products are sold
through a nationwide network of more than 4,000
dealers in the United States.
Headquartered in Cypress, Calif., since its
incorporation in 1977, YMUS also has facilities
in Wisconsin and Georgia, as well as factory
operations in Tennessee and Georgia. For more
information on Yamaha, visit
www.yamaha-motor.com.
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