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Unit Specs and Guidelines
 

LEADEARBOARD

Max File Size

Dimensions

Formats

Animation

Rich Media

3rd Party

 

 

25k (35k for flash ads)

728x90px

.gif, .jpg, .swf, approved HTML

15 seconds with a maximum 3 full rotations

Yes

Yes

 

Notes

 

For rich media leaderboard ads: Up to 25k initial load, with another 85k may be loaded after a user moves their cursor on the banner.

 

Rollover-expands: A leaderboard ad may expand after a user moves their cursor over it, and should automatically close when the cursor moves off the leaderboard.

 

Click-expands: A leaderboard ad my expand after a user clicks on it, and can stay expanded until the user clicks a clearly labeled “close” button, 16 pt. font.

 

Controls: Mandatory “Close X” box on the edge of original (non-expandable) unit.  Feature – enable mouse-off retraction. (For roll-over and click-expand units).

 

HTML:  All HTML must be supplied in a text as well as an HTML document.

 

Labeling: “Advertisement” 10 pt. font.

 

 

STANDARD

Max File Size

Dimensions

Formats

Animation

Rich Media

3rd Party

 

 

20k (30k for flash ads)

468x60px

.gif, .jpg, .swf, approved HTML

15 seconds with a maximum 3 full rotations

Yes

Yes

 

Notes

 

For rich media standard ads: Up to 16k initial load, with 3 additional loads of 50k each may be initiated after the user moves their cursor over or clicks on the ad.

 

HTML:  All HTML must be supplied in a text as well as an HTML document.

 

Labeling: “Advertisement” 10 pt. font.

 

 

SKYSCRAPER

Max File Size

Dimensions

Formats

Animation

Rich Media

3rd Party

 

 

25k (35k for flash ads)

120x600px
120x240px
120x***px

.gif, .jpg, .swf, approved HTML

15 seconds with a maximum 3 full rotations

Yes

Yes

 

Notes

 

For rich media leaderboard ads: Up to 25k initial load, up to 3 additional loads of 50k each may be initiated after the user moves their cursor over or clicks on the skyscraper.

 

HTML:  All HTML must be supplied in a text as well as an HTML document.

 

Labeling: “Advertisement” 10 pt. font.

 

 

BUTTON

Max File Size

Dimensions

Formats

Animation

Rich Media

3rd Party

 

 

20k (25k for flash ads)

120x90px
120x120px

.gif, .jpg, .swf, approved HTML

15 seconds with a maximum 3 full rotations

Yes

Yes

 

Notes

 

For rich media button ads: Up to 10k initial load, with 3 additional loads of 30k each my be initiated after the user moves their cursor over or clicks on the ad.

 

HTML:  All HTML must be supplied in a text as well as an HTML document.

 

Labeling: “Advertisement” 10 pt. font.

 

 

IN-ARTICLE

Max File Size

Dimensions

Formats

Animation

Rich Media

3rd Party

 

 

25k (35k for flash ads)

300x250px
250x250px

.gif, .jpg, .swf, approved HTML

15 seconds with a maximum 3 full rotations

Yes

Yes

 

Notes

 

For rich media standard ads: Up to 20k initial load, with 3 additional loads of 50k each may be initiated after the user moves their cursor over or clicks on the ad.

 

HTML:  All HTML must be supplied in a text as well as an HTML document.

 

Labeling: “Advertisement” 10 pt. font.

 

 

ADDITIONAL NOTES

 

All rich media tags will be edited for ad serving purposes.  Click-through url’s and JavaScript is subject to change for click tracking.

 

Advertiser assumes responsibility for whether user have required viewer installed.

 

If Flash is used, the .SWF file must be created with a self-contained link to the advertiser’s site, and the link must open in a new window (target=”_blank”).  The ad must be accompanied by all necessary HTML code to display and link from the ad.

 

Unless otherwise provided herein, all creative (text, artwork, and other components of the ad display) must be received at least 5 days prior to the date it is scheduled to run. There are exceptions if advertiser needs an immediate start, however 5 days should be given. If creative is not received within the timeframe prescribed hereby, guaranteed start date will be reduced for the period of time that the reserved space was not filled due to delayed creative without affecting Agency's/Advertiser's financial responsibility for all ad space ordered.

 

All contents of advertisements are subject to ATV Source’s approval. ATV Source reserves the right to reject any advertisement if such advertisement is not consistent, in ATV Source's sole editorial judgment, with the content of the www.atvsource.com site or with the business interests of ATV Source.

 

The clickTAG is the tracking code assigned by the ad serving network to an individual ad.  The clickTAG allows the network to register where the ad was displayed when it was clicked on. This click through data is reported to the ad serving servers so advertisers may determine the effectiveness of their campaign.
http://www.macromedia.com/resources/richmedia/tracking/designers_guide/index.html